The cookbook is a list of pragmatic customer centric mini-processes, or recipes, each dedicated to improve brand hospitality at the edge. The methodology consists in analyzing and describing a certain number of relevant customer scenarii that should result in a certain action of the brand. A stream is a very simple application aimed at automating a targeted marketing action when connected with the relevant dataset.
Through our own internal team and network of partners, we develop operational pilots and prototypes that support the coo support the cookbook and provide an operational solution to the data capture points and analysis, via technologies linked to Internet of Things (IOT) and data intelligence.
We oversee and manage operational development of prototypes, develop the metrics and KPI to measure the operational result of the prototypes and enable continuous improvement, final validation and “go no go” decision.
At quantstreams, we focus on the only data that has a real value to transform your business: the data which is fresh and immediately actionable. We start with your available fresh data and progressively add more and more data sources as your digital marketing strategy builds up.
At quantstreams, we focus on the only data that has a real value to transform your business: we do not ask you to build a dmp or a sophisticated consumer data warehouse to start to operate our streams. We start to operate our streams as soon as we have identified with you the most relevant marketing actions.
At quantstreams, we contribute to your marketing strategy from day 1 as we do not need to complete any complex i.t. project before we start. This is the reason why we pride ourselves to deliver results to you as we run, even if we have just started to operate a week ago.
At quantstreams, we have no magic box that can perform every form of marketing activity, whoever the customer, whatever the brand, the support, the channel or the context. We develop and run a specific stream for every marketing action, customized to the brand, the support, the context, and sometimes the customer cluster, so that we can always deliver the best possible results.
At quantstreams, each stream creates for you additional intelligence as we do not need to complete any complex i.t. project before we start. Stream after stream, we track your customers’ reactions and update your customer data, so that you can constantly refine your strategy, customer by customer.
At quantstreams, we only operate with de-identified data, so that you keep your exclusive privilege to personally address your customers on your own terms. We will never consolidate your own data, even de-identified, with any second or third party without your written approval. As a consequence, your first party data will always remain your competitive advantage.
At quantstreams, we feel that a sustainable relationship is a relationship that benefits both parties.