Baidu, a technology-based media company, is the leading Chinese language Internet search provider.
Parent company Baidu, Inc. today announced that its international mobile ad network, DU Ad Platform, has successfully bolstered their offerings for developers and advertisers across the globe.
Adding to its existing features, the DU Ad Platform now supports both video ads and trigger ads on Android, as well as native ads on iOS.
The announcement was made at Baidu’s 2017 “AI-Enabled Ad Platform” conference in Beijing. Johnson Hu, GM of Baidu’s Global Business Unit said, “We’re thrilled to help advertisers reach their audience even more accurately, and enable developers to effortlessly maximize their revenues.”
The DU Ad Platform uses an AI-enhanced technology called the “Peak Selection Algorithm”, which automatically maximizes revenues from ad campaigns, and its inventory covers more than 2 billion users across 200 countries and regions. It currently has a worldwide customer base of more than 1,700 mobile developers.
Sourced through Scoop.it from: www.brandchannel.com