For years, Zendesk has provided tools and services that helped companies engage customers, but largely from after something has gone wrong or when a problem has been identified. It was only in October when Zendesk expanded its offering to help brands be more predictive with potential trouble spots. On Thursday, the company is elevating its customer service platform with the acquisition of Outbound.io, which will help brands be more proactive in their outreach.

Sourced through Scoop.it from: venturebeat.com