Amazon’s latest plan to combine commerce and entertainment, emphasis on commerce, is Overhaul, a home makeover series following YouTubers redesigning their homes.

The e-commerce leviathan has teamed with web/video/ad company Kin Community, on the six-episode show, hosted and co-produced by Christiane Lemieux, founder of DwellStudio. Overhaul will live on a special hub on Amazon.com, where it’s easy to click and buy products featured on the show and furniture sold by Lemieux’s companies.

“The goal with this show is to both inspire and entertain,” said Kin Community CEO Michael Wayne.  “It’s unique in that it combines the power of Kin’s creator community, the award-winning quality of our production studio and commerce.”

Sourced through Scoop.it from: www.brandchannel.com