Free food. For some it’s a reward that makes us willing to do some strange, perhaps even out-of-character, actions. Like wearing something on your head, posing for a silly pic … or giving up your friends’ email addresses to a third party? That might sound far-fetched, but, according to a study from the National Bureau of Economic Research released in June:

MOST PEOPLE WILL CHOOSE FREE PIZZA OVER ONLINE ANONYMITY.

Authored by Susan Athey of the Stanford Institute for Economic Policy Research and Massachusetts Institute of Technology researchers Christian Catalini and Catherine Tucker, the working paper provides strong evidence for the so-called “privacy paradox,” or the extreme difference between how people say they feel about internet privacy and how they actually act online. The majority of the sample group — 3,108 MIT undergraduate students — consistently disclosed friends’ personal information in exchange for free pizza despite their stated privacy preferences.

Sourced through Scoop.it from: www.ozy.com