How Are Millennials Banking in 2019? – eMarketer Trends, Forecasts & Statistics

How Are Millennials Banking in 2019? – eMarketer Trends, Forecasts & Statistics

What’s striking about these figures is that, while lots of millennials use digital banking in various forms, nearly half wouldn’t even consider switching to a digital-only bank," said eMarketer principal analyst Mark Dolliver. "That’s likely because, though they may use branches less than older consumers, they don’t want to forgo the option of going to a physical location. And why should they? The step from ‘digital’ to ‘digital-only’ is a big one, and many millennials will be in no hurry to take it.”

That makes sense because, online and in person, millennials bank more than any other generation per month, according to Q4 2018 research from the Bank Administration Institute (BAI).

Sourced through Scoop.it from: www.emarketer.com

By | 2019-03-08T17:10:21+00:00 March 8th, 2019|Scoop.it|0 Comments

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