Marketers Are Using Facial Recognition Technology but Research Shows Consumers are Creeped Out – eMarketer Trends, Forecasts & Statistics

Marketers Are Using Facial Recognition Technology but Research Shows Consumers are Creeped Out – eMarketer Trends, Forecasts & Statistics

Regulators and advocacy groups have also voiced opposition. For example, during a speech at The Brookings Institution last December, Microsoft president Brad Smith said, “If we fail to think these things through, we run the risk that we’re going to suddenly find ourselves in the year 2024 and our lives are going to look a little too much like they came out of the book ‘1984.’”

Lawmakers haven’t needed encouragement to begin regulating the technology; in February, San Francisco became the first US city to impose a ban on the use of facial recognition by government agencies. Washington state Sen. Reuven Carlyle proposed a bill to require companies that make facial recognition tech to obtain consumer consent, and notify those consumers when they walk into a store or access a website where it’s in use.

Sourced through Scoop.it from: www.emarketer.com

By | 2019-03-08T09:00:40+00:00 March 8th, 2019|Scoop.it|0 Comments

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