Hoping to capitalize on the $8 trillion in disposable income claimed by people with disabilities, the beauty industry is making a push for diversity by creating more tactile products, OZY reports. Bathroom staples, such as Herbal Essences shampoos and conditioners, already feel noticeably different, making it easier for people with limited sight to distinguish. Meanwhile, easy-grip makeup brushes and cosmetic containers aid those with tremors and other disorders.

What’s the challenge? Structural change depends on companies recognizing the problem in the first place: With 80 percent of blind people unemployed, most will never have the opportunity to convince their company to take disabled consumers into account.

Sourced through Scoop.it from: www.ozy.com