And in the battleground for mobile attention, it’s all about the app. App usage accounted for the vast majority of mobile time spent for leading online retailers like Amazon (76%), Walmart (81%) and Etsy (71%)—far eclipsing the mobile web, according to Comscore data covering the first five months of 2019.

But not every retailer has it as easy as well-known, multicategory ecommerce merchants. Smartphone real estate is scarce, as many users tend to only download apps they expect to use regularly so as not to crowd their phones. Research from Pymnts.com and LISNR indicates that US mobile app users are most likely to resist downloading shopping apps because they have too many already (46.3%).

Sourced through Scoop.it from: www.emarketer.com