This is the reason why the EU GDPR is first and foremost a business challenge. Not primarily an IT challenge, not an IT security challenge, nor a data protection challenge. For sure, it is a challenge for CIOs, chief information security officers, and data protection officers. No doubt, there are a lot of complex challenges to solve. But the main challenge is about the impact on the customer relationship.

In a recent KuppingerCole survey, 73.5% of the respondents defined improved customer relationships and interaction as the main target of a company’s digital transformation strategy.

Let’s look at three scenarios:

Customers who register for a service for the first time and are asked to give their consent.
Customers who are already registered for a service and must give their consent before the GDPR becomes effective.
Adding a new purpose to a service that requires asking customers for additional consent.
Due to the consent requirements, case number one will become more complex than today. Customers will better understand what personally identifiable information (PII) a service collects and what the service does with that data. They will be enabled to make informed decisions on whether to use the service at all and whether they give consent to all purposes.

Sourced through Scoop.it from: www.computerweekly.com