iPadOS Isn’t Just a Name. It’s a New Direction for Apple

For years, Apple has been gesturing toward a future in which the iPad becomes your primary computer—both because its processing power rivals a desktop's and because younger consumers just won't know the difference between a "mobile device" and a "computer." Last fall, the hardware upgrades Apple made to the iPad Pro were far more impressive than the been-there components bestowed upon the new MacBook Air. At the time of that event, CEO Tim Cook called the iPad the "most popular computer in the world." Not tablet, but computer.Now the iPad's software will catch up to those hardware announcements, making it even more laptop-like. iPadOS will let users pin widgets on the home screen of the iPad. It's not quite desktop-level window manipulation, but it's ... something. Apps will "fan" out from the sidebar on the iPad, enabling easier app switching. And you can run two instances of iPad apps side by side, similar to the way you might keep a couple browser tabs open for the same website (whether you realize it or, if your tab organization is like mine, not.)App Expose, the macOS feature which shows you all of your open apps, will soon work on the iPad. The Files app will have a column view, with a preview window, similar to the way Finder works on the Mac. The iPadOS demo at WWDC reached a kind of crescendo when a virtual thumb drive appeared on the giant screen behind Federighi, illustrating that the Files app on iPad will now recognize external drives and devices. Hello, 1998!

By | 2019-06-11T22:35:16+00:00 June 11th, 2019||0 Comments

Amazon is now the world’s most valuable brand

Amazon has broken the longstanding reign of Apple and Google to become the world’s most valuable brand worth $315.5bn – the first new brand to claim the number one spot in 12 years.According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn.Microsoft, which sits in a comfortable fourth place with a value of $251bn, recorded the second-best increase in value in the top 10, up 25%, followed by Visa in fifth place, up 22% to $178bn, and Alibaba in seventh, up 16% to $131bn.Amazon’s global value this year is 409% higher than Microsoft’s was in 2006, which was the first brand to hold the top spot when the ranking launched.“Amazon’s rise in brand value has been steady over the past few years as it has evolved from an online, price-led retailer to an ‘ecosystem brand’,” says Graham Staplehurst, BrandZ’s global strategy director. “It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas.“Enabled by developing technologies, and not being afraid to try and fail at times, Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment. As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities.”READ MORE: How brands can grow in a volatile marketing worldThe only brands in the top 10 to decrease their value are Facebook (sixth) down 2% and Tencent (eighth) down 27% – although Tencent’s blow can largely be explained by a new constraint on gaming revenues in China.Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea and Russia.Total value grew by 7%, almost twice the growth rate of the global economy, despite the US and China trade war impacting consumer confidence. Much of this growth has come from consumer technology brands, which are now worth more than $1tn collectively.ChallengersWhile, the top 10 has remained largely unchanged in terms of the brands within it, a couple of contenders are poised to disrupt the status quo.Mastercard (12th) is one of the strongest challengers, with a 30% year-on-year increase in value – 1,138% times higher than 10 years ago – meaning it is far outpacing the aggregated growth rate of the top 10 (9.7%) and highly likely it will break through into the top 10 next year.“Mastercard is a particularly interesting one because it shows the value of brand and some changes in the world around us as well,” Staplehurst says.“Brands that are able to have a clear identity, have some meaning for consumers, but also operate across more sectors [have the best potential for future growth]. This is what Mastercard is doing, it’s inserting itself into these ecosystems that are developing in a very useful for itself way.”As Mastercard’s marketing boss Raja Rajamannar told Marketing Week earlier this year: “We are innovating non-stop in how we work. We try to bring those innovations to the table and see how we can partner with other companies to bring these to life. So the innovation could come from within Mastercard or from outside of the company.”Verizon (11th) is also outpacing the top 10 with 11% growth over the past year and 434% growth compared with 2009. However, it is Instagram which is the fastest riser this year, up 95%.Newcomers and dropoutsThere are nine newcomers this year – the majority of which are Chinese and US technology brands. These are Didi Chuxing (71st), Xiaomi (74th), Meituan (78th), Dell Technologies (81st) – which re-enters the ranking now it is no longer a private company and its financials can be valued – Xbox (87th) and Tata Consultancy Services (97th).Other newcomers include Chanel (31st) – another re-entry for the same reason as Dell, Indian insurance brand LIC (68th) and Haier (89th).According to Kantar, the newcomers score much higher than other brands on a number of measures including salience (146 vs 124), social presence (123 vs 110), purpose (118 vs 110), brand experience (117 vs 109), creativity (115 vs 105) and ‘interested to see what they do next’ (120 vs 110).This means nine brands have fallen out of the ranking this year: China Life, Bank of China, eBay, SF Express, ANZ, BT, Ford, Honda and Pepsi.This doesn’t necessarily mean that they’re not growing, but they’re not growing at a fast enough rate to stay in the top 100. The minimum value needed to get into the top 100 is now 217% higher than in 2006 when it was around £4bn, making it a tough field to play – and stay – in.It is worth noting the brands that have dropped out the top 100 have almost equal salience with their global competitors, but they lack ‘meaning’ and ‘difference’, which shows salience is no longer a guarantee of growth but merely a maintenance factor.Just three UK brands made the top 100 this year: Shell (65th) up 2%, Vodafone (49th) down 8% and HSBC (56th) down 2%.

By | 2019-06-11T22:32:41+00:00 June 11th, 2019||0 Comments

Transports en Île-de-France : Navigo Easy arrive ce mercredi 12 juin

La disparition du célèbre ticket magnétique à usage unique à la RATP et la SNCF, c’est peut-être pour bientôt. Un coup d’accélérateur va en tout cas être donné ce mercredi 12 juin avec la mise en vente du passe Navigo Easy. Cette carte sans contact et réutilisable de façon illimitée permettra de charger différents types de titres de transports (ticket t+ à l’unité, carnet de tickets tarif plein ou réduit, forfait Navigo jour, tickets Orlybus et RoissyBus). À l’inverse du PassNavigo, il ne porte pas le nom de l’acheteur et peut donc être prêté. En revanche, il ne représente pas un groupe de personnes mais une seule. Au prix de 2€, il pourra être acheté dans toutes les stations et gares du réseau, et sera rechargeable aux guichets et appareils de vente.

By | 2019-06-11T22:20:50+00:00 June 11th, 2019||0 Comments

L’Oréal and Apple launch tiny gadget that monitors exposure to cancer-causing UV rays – Mirror Online

Cosmetics company L'Oréal has teamed up with iPhone maker Apple to launch a tiny gadget that monitors your exposure to cancer-causing UV rays.The electronic sensor, called My SkinTrack UV, is small enough to attach to your clothes, jewellery or accessories, and connects wirelessly to an app on your iPhone, where the results are displayed.As well as UVA and UVB exposure, the sensor measures pollution, humidity and pollen, allowing users to better understand their environment and make more informed choices about their skincare."Our research has long indicated the need for better consumer understanding of personal UV exposure," said Guive Balooch, Vice President and Head of L'Oréal's Global Technology Incubator. "We created this sensor to seamlessly integrate into the lives, and daily routines, of those using it."We hope the launch of this problem-solving technology makes it easier for people to make smart, skin-safe choices."The sensor, which launched in the US last November, is battery-free and activated by the sun, so there is no need for charging.It connects to the user's iPhone using near-field communication (NFC) technology, so you simply tap the sensor against your smartphone to update the app.The app integrates with Apple HealthKit and can store up to three months of data, according to L'Oréal.The wearer will receive a notification on their iPhone whenever their environment poses a potential threat to their skin health.The My SkinTrack UV sensor costs £60, and is on sale now at Apple Stores and online, under L'Oréal's premium skincare brand La Roche-Posay. The app can be downloaded for free."Innovations such as My Skin Track UV represent a huge opportunity to offer more personalised solutions and recommendations,” said Laetitia Toupet, La Roche-Posay Global General Manager."This is even more important in a world where environmental aggressors and the number of people with skin problems keep on growing."

By | 2019-06-11T22:18:49+00:00 June 11th, 2019||0 Comments

Inside an All-White Town’s Divisive Experiment With Cryptocurrency

So far, the first business outside Orania that has agreed to accept the cryptocurrency is the owner of a restaurant and beard-oil shop in Pretoria called Buffelsfontein. Located in a neighborhood called Menlo Park, the shop advertises itself as suitable to the kind of man who would drink beer out of a honey badger’s scrotum. The burly, bearded manager had told me he couldn’t imagine moving to Orania, so accepting e-Ora, and ora before it, was the best he could do. But maybe he’d buy a vacation home there someday.The town leader, Carel Boshoff—who happens to be the grandson of Betsie and Hendrik Verwoerd—sees the e-Ora as crucial to building a virtual community of Afrikaners. I meet him and his son, Willem, at a family resort on the banks of the Orange River. It’s a Sunday, and they’re both dressed for church.Boshoff’s vision goes something like this: In Orania, the e-Ora will be a cheaper, easier-to-use replacement for the ora. Elsewhere, sympathetic Afrikaners will take it up as an “act of patriotism.” They will trade among themselves using the e-Ora, and perhaps start investing in Orania, allowing the town to pave more roads and build more houses and craft breweries. As more Afrikaners feel marginalized and eventually give up on South Africa, they will find a budding city waiting for them in the Karoo.

By | 2019-06-10T10:22:45+00:00 June 10th, 2019||0 Comments

Russia and Iran Plan to Fundamentally Isolate the Internet

With Russia and Iran spearheading a new level of internet fragmentation, they’re not just threatening the global network architecture (cables, servers) or working to allow the government to greatly control information flows and crack down on freedoms; their actions could also inspire others to follow suit and create geopolitical implications extending far beyond those two countries’ borders.Let’s look at another country that has tightened control over its internet. China has long been the gold standard for internet censorship. Its Golden Shield Project, originally conceived as a surveillance database to strengthen police control, now manifests in the sophisticated Great Firewall. The government filters what information flows into the country as well as what requests are sent out using techniques like deep packet inspection and IP blacklisting.Many thought this kind of internet splintering, with different kinds of content served to different countries, was the worst it could get. The New York Times editorial board has written about contrasting internet spheres in Europe, China, and the United States. Google’s Eric Schmidt has spoken about a bifurcation between a Chinese and non-Chinese internet (the latter led by the US). Indeed, the scale, technological sophistication, and economic influence of Chinese internet censorship is unprecedented. And it goes beyond China’s borders; Beijing wants to rewrite the rules of the global internet as well.Yet for all of this noise, the internet “fragmentation” here is quite superficial—there are alterations to information flows on top of internet architecture, yes, but not alterations to the architecture itself. China still relies upon the likes of the global domain name system to manage web traffic. Its government has yet to permanently cut or unplug major internet routing points. The fragmentation is occurring on the surface level of the net, rather than on the lowest levels. In fact, filtering information rather than halting its flow is what enables Beijing’s delicate balancing act of content control with the economic benefits of internet openness.Russia and Iran, however, are pursuing something different—a much deeper kind of internet fragmentation, one that may be less reversible and more attractive to countries who want rigid control over information.When Vladimir Putin signed a bill in early May to create a domestic Russian internet, the law encompassed not just increased government authority over internet exchange points (IXPs) that route global traffic in and out of Russian borders, but policies like the build-out of a national domain name system, which is overseen by Roskomnadzor, Russia’s internet regulator. It’s aiming at a whole new level of Russian cyber sovereignty. Further, because the RUnet is meant to operate independently from the global net, this and other measures will likely involve physically cutting or moving cables and/or altering internet routing protocols to limit the traffic that comes into or out of the country.Iran, meanwhile, has reached 80 percent completion of its so-called national information network. Tehran, like Moscow, hopes to reduce its country’s reliance on the global network through one that can be domestically operated. Censorship pervasive on the Iranian internet is already coupled with measures that double the cost of accessing foreign news sites, to incentivize citizens to use the domestic network—incentives that will only grow stronger should more domestic isolation take hold. As with Russia, claims about better defending Iran from foreign cyber threats have also been cited here as justification. Others argue that sanctions have played a role as well.These two countries’ decisions to build isolated domestic internets represent a new form of internet fragmentation—one poised to be far more physical than what we’ve seen before. While today citizens in net-censored countries can often use virtual private networks and other tools to circumvent filters, that could become impossible if their domestic internets are disconnected from the global one. In turn, this will only accelerate global crackdowns on internet freedom and allow authoritarian regimes to consolidate power. But there are also significant geopolitical implications far beyond the borders of Russia or Iran.

By | 2019-06-10T10:14:42+00:00 June 10th, 2019||0 Comments

How to Use Bitcoin to Invest in Gold

Renowned stockbroker and libertarian Peter Schiff enables investors to purchase gold and silver using BCH and BTC, via, and to take physical delivery of it. Buying precious metals doesn’t have to necessitate assuming custody of course – in fact in most cases it doesn’t. Yield-bearing crypto company Kinesis has initiated an EU and U.K.-wide debit card program with Contis Group, using real assets of gold and silver as the basis for digital currencies, which have a 1:1 allocation with physical bullion, essentially making gold spendable.Another way of obtaining exposure to gold without ever setting eyes on an ingot is through, which enables tokenized commodities to be traded including spot gold, at up to 100X leverage, using BTC or ETH. Like bitcoin, gold can assume many forms for investors, with derivatives, synthetic products, and third party custody taking precedence over non-custodial solutions. There’s the Digix gold token (DGT), for instance, tradable on various cryptocurrency exchanges, each unit of which represents one gram of gold.

By | 2019-06-10T10:14:20+00:00 June 10th, 2019||0 Comments

Havas à l’état Brut face au marasme du Brand Content

« Donner du sens » fait vendre : les trois-quarts des consommateurs achètent des marques qui partagent leurs valeurs et 90% des consommateurs s'attendent à ce que les marques leur offrent du contenu. Pourtant, plus de la moitié du contenu des marques ne leur apporte rien, selon l'étude Meaningful Brands 2019 concoctée par Havas. Pour accompagner les annonceurs dans une création vertueuse, l’agence de conseil lance aujourd'hui le Label Meaningful Contents. Par cette initiative, le mastodonte de la communication mondiale s'engage sur toute la chaine de valeur, de la conceptualisation à la médiatisation des contenus, en passant par la direction artistique et la production. Afin de lancer la machine, Havas annonce un partenariat avec Brut et sa régie publicitaire, France Télévisions Publicité. Cette collaboration vise à proposer aux annonceurs des dispositifs différenciants de communication corporate et financière, thèmes structurants encore peu exploités auprès du grand public, mais également à leur offrir l’attention des millenials, principaux consommateurs du média vidéoludique. Rencontre avec Amir Bendjaballah, Head of Content Consulting Socialyse Paris et coordinateur du label, pour voir ce que son bébé a dans le ventre.

By | 2019-06-10T10:06:47+00:00 June 10th, 2019||0 Comments

Vahana : Airbus dévoile un second prototype de taxi-drone

Un peu plus d’un an après le premier vol test de Vahana Alpha One, Airbus dévoile une nouvelle version de son prototype de taxi-drone. Baptisé Alpha Two, ce nouveau démonstrateur grandeur nature est situé à Pendleton dans l’Oregon.Un prototype qui permettra au constructeur d’avoir à disposition sur place des pièces de rechange si nécessaire. De plus, Alpha Two est le premier démonstrateur Vahana doté d’un intérieur fini. L’opportunité pour Airbus d’envisager ainsi d’effectuer des vols habités.

By | 2019-06-10T10:04:46+00:00 June 10th, 2019||0 Comments

Londres : Une application pour réserver un lieu de travail… dans un restaurant

Réserver un lieu de travail dans un restaurant londonien via une application, ce sera possible dès le 10 juin. Le groupe de restaurants D & D, qui veut assurer l’ouverture de ses établissements toute la journée, propose aux « travailleurs » de savoir quels restaurants ont des places disponibles. Ils peuvent ainsi réserver une table de restaurant depuis l’application Workroom, table qui momentanément aura une fonction de bureau. Cinq restaurants londoniens seront disponibles sur l’application: 100 Wardour St, Bluebird Chelsea, Bluebird City, Fiume et Radici. Les modes de paiement seront multiples. Le paiement pourra se faire à l’utilisation et une carte journalière de 10 livres sterling sera également proposée. Des forfaits de trois, cinq ou dix passages seront également proposés aux prix respectifs de 25, 50 et 75 livres sterling. Sur place, le groupe promet "une connexion wi-fi rapide et de nombreuses prises de courant". Il sera également possible de commander à boire ou à manger. 

By | 2019-06-10T10:04:18+00:00 June 10th, 2019||0 Comments