Right from when the General Data Protection Regulation (GDPR) was first floated there were warnings from the marketing industry that it could have a big impact on marketers ability to do their job. And just three months from the regulation coming into force, there is still plenty of debate about the implications and how marketing departments can ensure they are complying.

That debate was the subject of a discussion between Steve Forde, director of online product and marketing at ITV, John Mitchison, director of policy and compliance at the DMA and Rob French, general manager for data privacy at Shell as part of a webinar hosted by Marketing Week. You can listen to the full webinar above.

Forde believes that despite the challenges GDPR can be a massive opportunity for all businesses to work out how they are collecting, processing and holding data and to be more efficient in those areas.

“Data protection comes down to two fundamental things: transparency and control. Transparency is about what data you hold, how you hold it and how you use it; and then giving consumers controls about how they interact with you,” he explains. “Those fundamental principles haven’t changed; it has just tightened up what businesses need to do and now it is legislation rather than a directive.”

Sourced through Scoop.it from: www.marketingweek.com