Already the leading online furniture retailer, Amazon has amped up the pressure on the sector with the launch of two private-label furniture lines. 
Amazon’s Rivet and Stone & Beam lines are still too new to have made a big sales impact, but the launches are a signal that consumers are growing more comfortable with the idea of online purchases of furniture.  And that in turn is a clear warning sign for competitors in a sector that has been considered somewhat less at risk of being “Amazoned.” 

An image from Amazon’s Stone & Beam shop.
Even before it launched its private labels, Amazon already dominated online furniture sales. Amazon holds 42.4% of the US online home and kitchen goods market, according to Slice Intelligence data. No other online sellers—including Wayfair at 4.2%; Target at 3.8%; and Overstock.com at 3.2%—held more than 5% of the market.

Walmart had a 3.4% share. Macy’s, Pottery Barn, Restoration Hardware and West Elm each had a less than 3% share of the online market in that category, according to Slice.

Slice, whose data is based on online receipts from a panel of 5 million online shoppers with the latest study covering purchases in the past two years through September, said Amazon’s online home goods category growth of 37% in the past year also has outpaced the industry category growth of 25%. 

That powerful growth can be seen in data from One Click Retail, which estimated that Amazon’s US furniture sales for the year through August 5 rose 50%, with particularly strong growth in bedroom furniture.

Sourced through Scoop.it from: retail.emarketer.com