Amazon Scales Up Its Ambitions for Fashion Sales

Amazon Scales Up Its Ambitions for Fashion Sales

On Amazon’s jobs site, nearly 450 positions containing the keyword fashion are currently open, for positions from brand managers for its private label or plus size categories to fashion features editor or merchant manager.
Amazon is serious about fashion and the job postings are only one indicator of that. When Amazon reported better-than-expected quarterly profit and sales on Thursday, it also referenced the introduction of seven private-label apparel lines, from the Paris Sunday women’s line to the Buttoned Down men’s label, just for its Prime members.

Its newly released $199 Alexa-powered Echo Look allows users to take full-length pictures and videos hands free, a feature that is fashion-focused: It not only allows users to create a look book and share their outfits, it also can recommend brands and styles and act as a de-facto personal stylist offering style recommendations from a combination of machine learning and fashion specialists.

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By | 2017-05-05T21:40:56+00:00 May 5th, 2017||0 Comments

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