CEO Jeff Bezos owes a thank you to consumers between the ages of 17 and 36 for the incredible lead its Echo device has in the voice-enabled speaker market. 

While using devices like the Echo or Apple’s (AAPL) voice assistant Siri is still not the norm in the U.S. in 2017, their popularity is growing, according to a new study from eMarketer. A big part of that usage is coming from the tech-savvy millennials, with a third of the generation saying they use a virtual assistant

When looking specifically at voice-enabled speakers that can provide everyday help by telling you the weather forecast or the day’s top headlines, Amazon’s Echo claims 70.6% of the market, followed by Alphabet’s (GOOGL) Google Home, which claims just 23.8% of the market. The remaining 5.6% of the pie is shared by smaller players, such as Lenovo, LG, Harmon Kardon, and Mattel.

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Sourced through Scoop.it from: www.thestreet.com