Monthly Archives: May 2017

Microsoft mise sur le “edge computing” pour faire face à l’explosion des objets connectés

La société tente de répondre à l'incapacité des fermes de serveurs à faire face à l'explosion des données à mesure que l'usage des capteurs se généralise . « Quand j'ai rejoint Microsoft en 1992, la totalité du trafic sur Internet était de 100 gigabytes par jour. Aujourd'hui, c'est 17,5 millions de fois ce montant... par...

By |2017-05-14T13:52:58+00:00May 14th, 2017|Scoop.it|0 Comments

Ryanair CMO: Brands don’t need to be loved to win over consumers

In its bid to become the “Amazon of travel” Ryanair is diversifying into additional travel products. While flights will always be the “meat on the plate”, the company is selling more hotel rooms, holidays and car hires services, leveraging data on its 20 million My Ryanair members to offer tailored packages. This has meant taking...

By |2017-05-14T13:39:35+00:00May 14th, 2017|Scoop.it|0 Comments

Mark Ritson: Heineken should remember marketing is about profit, not purpose

I was invited to pitch to the global marketing team of a large, prestigious brand. They were looking for a major piece of international marketing training. I was up against two bigger firms but I fancied my chances given I knew the sector well and the company in question had specifically invited me to make...

By |2017-05-14T13:36:27+00:00May 14th, 2017|Scoop.it|0 Comments

The Data Scientist Taking on America’s Urban Decay

Chatting with Stacey Mosley in a small coffee shop opposite Philadelphia’s City Hall, we are interrupted by someone insisting Mosley be introduced to a companion. Slender, soft-spoken and affable, Mosley finds herself in an usual position: She is a 30-year-old female entrepreneur and data scientist disrupting an aggressively old-school industry — real estate development. But...

By |2017-05-13T21:00:32+00:00May 13th, 2017|Scoop.it|0 Comments

The Industry That’s Standing Strong Against Amazon

We all know the requiem for retail in the 21st century. The big-box megastores killed off the mom-and-pops. Amazon and e-commerce crushed brick-and-mortar. By the time the Great Recession hit, traditional retail was already toast — and the drop in consumer spending that came with the crisis burned it to a crisp. Amid the general...

By |2017-05-13T21:00:27+00:00May 13th, 2017|Scoop.it|0 Comments

The Real Auto Revolution Is Already Happening—Inside the Car

Some of this rise in the interior’s importance is based on the trickle-down impact of logistics. The average American commute has increased by more than twenty percent since 1980, and globally in mega-cities like Beijing and Cairo, time in the car can stretch out toward the unimaginable. And so people create more requirements of their...

By |2017-05-13T20:45:39+00:00May 13th, 2017|Scoop.it|0 Comments

Snap Blows First Earnings—But That’s Not the Whole Story

But for the moment, the market isn’t optimistic. Snap reported revenue of $149.6 million in the first quarter of 2017, a significant gain from the $39 million it pulled in during the same period one year ago but below Wall Street’s expectations of $159 million. The Los Angeles-based company also added 8 million new daily...

By |2017-05-13T20:45:08+00:00May 13th, 2017|Scoop.it|0 Comments

Google’s Fight Against Uber Takes a Turn for the Criminal

THINGS DON’T LOOK good for Uber and autonomous vehicle wunderkind Anthony Levandowski, the former Google engineer who now leads the startup’s robocar program. This week, US District Court William Alsup made two decisive decisions in the lawsuit between Google’s autonomous vehicle spinoff Waymo and Uber. You know, the one accusing Levandowski of swiping 14,000 confidential...

By |2017-05-13T20:44:07+00:00May 13th, 2017|Scoop.it|0 Comments

Goldman Sachs raises Apple price target, boosts stock | Philip Elmer‑DeWitt

Expects new iPhones to start at $999 and “drive meaningful upside.” From a note to investors Friday by Goldman Sachs analyst Simona Jankowski: The next iPhone is shaping up to be the most anticipated iPhone since the launch of the iPhone 6 in September 2014, driven by a major redesign marking the 10-year anniversary of...

By |2017-05-13T07:52:19+00:00May 13th, 2017|Scoop.it|0 Comments

The Traditional Lecture Is Dead. I Would Know—I’m a Professor

Another easy change? Start using a student response system. As you discuss a topic, present the class with a multiple choice question and let students discuss it and vote on the answer. If they answer correctly, great, move on. If not, explain why the answer is incorrect and let them try again. I find that...

By |2017-05-13T07:52:08+00:00May 13th, 2017|Scoop.it|0 Comments