utting the “pee” in VIP, the humorous local marketing activation invited New Yorkers to summon its mobile loo by mobile phone. With an interface similar to Uber’s and other ride-sharing apps, you use your phone to order a personal (and ultra-clean) bathroom to your current location via CharminVanGo.com.

In cases of higher demand for the van, you may be asked to meet at another nearby location instead—putting the (ahem!) in UberPool, as it were. The hashtag, by the way: #EnjoytheGo.

Janette Yauch, Charmin’s Associate Brand Director, says the firm is “always looking to bring people the best bathroom experience, both at home with our tissue and in new and unexpected ways.”

Charmin Van-GO was made available for two days (until June 22) from 8 a.m. to 5 p.m. in the following neighborhoods: Columbus Circle, Bryant Park, Herald Square, Lincoln Center, Rockefeller Plaza, Union Square and the High Line.

Sourced through Scoop.it from: www.brandchannel.com