GM Marketplace Taps Brands For In-Car Dashboard Purchases
Posted December 5, 2017 by Dale Buss

There are many ways for auto brands to create consumer loyalty as the driving and riding experiences undergoes vast changes. General Motors is taking a further plunge into this new era of mobility by creating what it calls “the industry’s first commerce platform for on-demand reservations and purchases of goods and services.”

Dubbed “GM Marketplace,” customers can buy coffee order take-out food or make dinner reservations by tapping an icon on the vehicle’s dashboard touchscreen. Brands that have already signed up for Marketplace include Starbucks, Dunkin’ Donuts, Applebee’s and Shell.

In a nod to consumers’ demand for personalization, GM’s on-board analytics will use information from consumers’ established digital relationships with those brands as well as location-based data from the vehicle to shape and customize experiences.

Sourced through Scoop.it from: www.brandchannel.com