Consumers have grown more comfortable with voice-enabled devices like Amazon’s Alexa and Google Home. So much so that many are considering using them for one of the most important tasks of the year—holiday shopping.

According to a new survey from SAP Hybris, 38% of US consumers said they would consider using AI-powered digital assistants for their holiday shopping needs, whether that’s to purchase gifts for others, research deals or buy items for themselves.

That’s a higher number than the 17% who actually used such devices during the holidays last year. In fact, SAP Hybris says that “consumers who used their devices for holiday shopping last year are more likely to use them again for the same purpose in 2017.”

One likely reason for this shift is that more consumers are comfortable shopping via AI-powered assistants, especially after having used them to shop in the past. Nearly half of respondents who had used an assistant to purchase something already said they’d consider using it again for holiday shopping in particular.

Sourced through Scoop.it from: retail.emarketer.com