One of the challenges, however, facing these huge organisations that continue to grow ever bigger, is differentiation. If you have so many brands under the one umbrella, how do you set one apart from the other, and how do Marriott and Accor continue to have a competitive edge if they are operating so fully within the same market? Rick Harvey Lam, senior vice president of global marketing for luxury brands at AccorHotels, says, “Our vision of the group is one of differentiation, and basically being not so much the biggest hospitality partner but being the ideal travel partner, so although our core business remains the hospitality business, we are also diversifying in what I would call ‘digital platform in distribution,’ but also into what we would call the ‘shared economy’ and being a bigger part of the local communities.”

Sourced through Scoop.it from: www.hospitalitynet.org