It only took 12 years, but Twitter has finally turned a quarterly profit.

The social network reported its fourth-quarter earnings today, Feb. 8, and as expected, the company posted a modest profit, pulling in $91 million on $732 million in revenue. That’s a jump of 2% on the revenue it posted in the same period last year. It attributed the small rise to increased advertising revenue, stemming from the myriad updates it made to its product over the last year, as well as video ad sales. (Annual revenue for the company was slightly down in 2017, however—it generated $2.4 billion, versus $2.5 billion in 2016.)
It’s been tumultuous ride for Twitter as a public company. On top of middling revenues, it faces the giant that is Facebook, which has dwarfed its advertising revenue and user base as long as Twitter has been public. Twitter had 218 million monthly users when it went public, while Facebook had 845 million when it did in 2012. (Twitter now has 330 million and Facebook has 2.13 billion.)

Sourced through Scoop.it from: qz.com