Following revelations last year that brands’ ads were appearing next to extremist content on YouTube, Google has laid out its plans to make digital advertising more “transparent, trustworthy and valuable” to advertisers.

Speaking at a press conference during Advertising Week Europe on Wednesday (21 March), Google’s senior vice president of advertising and commerce, Sridhar Ramaswamy, said Google is making “very strong progress” with brand and platform safety, and – in a quiet acknowledgement that trust has been lost – that it is “confident” it will regain the trust of marketers in doing so.

“Last year what was happening on the YouTube platform was not OK. We made a massive investment to fix that,” Ramaswamy said.

“The better ad experiences get, the more transparency and accountability there is. This is not to say there are not cases when people are discovering these issues but we are confident we will get to the bottom of this problem.”

More than 250 brands and businesses – including L’Oréal, Marks & Spencer, TfL and Volkswagen – pulled their ads from Google last year, prompting the tech giant to make some of the biggest changes to its advertising rules on YouTube.

Sourced through Scoop.it from: www.marketingweek.com