eBay is practically treated like a middle child in the retail family, attracting much less attention than Amazon or Walmart. 

But according to eMarketer estimates, eBay ranks second in US retail ecommerce sales, generating $30.66 billion in 2017—nearly double the amount created by Walmart and Apple.

eBay had strong third and fourth quarters in 2017, which isn’t fully reflected in the September 2017 eMarketer figure. In Q4, global sales grew 9.4% to $24.4 billion. And for the full year 2017, eBay reported revenues of $9.6 billion, a 7% increase from 2016.

Product Mix: Mostly New and Full-Price

Though some still think of the online retailer as a virtual yard sale, eBay now gets most of its sales from third-party sellers rather than individuals offloading used paperbacks. According to the company, the majority of items sold on eBay are new (81%) and only 12% are sold through auction-style bidding.

Demographics: Young and Male

The bulk of eBay shoppers are 18 to 34 (47.2%) and skew male (66.7%), according to Internet Retailer. Shoppers ages 35 to 44 make up 20.5% of the total, and interestingly, shoppers 55 and older are represented slightly more than those 45 to 54 (17.2% vs. 15%). 

Sourced through Scoop.it from: retail.emarketer.com