April 27, 2018
After disclosing for the first time how many Prime members it has, Amazon has followed up with a price increase of roughly 20%, lifting the annual membership fee to $119, the first time it has bumped up the price in four years.
The price increase was disclosed as the company posted earnings on Thursday. Amazon founder Jeff Bezos had revealed in his annual letter to shareholders last week that there are over 100 million Amazon Prime members worldwide.The Prime membership number is in line with eMarketer’s earlier estimate that by the end of 2018 the number of Amazon Prime members in the US will break the 100 million mark, reaching 105.2 million figure is for the US only. eMarketer does not estimate worldwide Prime members, and Amazon did not break out international subscriptions for the eight other countries Prime is offered in. Still, it’s fair to guess the US has the majority of members.
Sourced through Scoop.it from: retail.emarketer.com
Leave A Comment