The Relationship between Digital Marketing and AI
AI holds exceptional future opportunities in the field of digital marketing. AI enables predictive analytics, better experiences for customers, and targeted marketing that will undoubtedly offer businesses with higher ROI.
In the past, several marketers were hesitant to incorporate their strategies with artificial intelligence. The witness is that this year there is considerable confidence amongst marketers with regards to AI.

Through additional processes like the Internet of Things (IoT), big data and Machine Learning, AI made its presence this year. But, these are the only components eventually contributing towards unleashing the potential of AI. 2018 would see remarkable changes and impact due to AI applications.

Sourced through Scoop.it from: www.relevance.com