How do you top the most successful viral ad campaign of all time? That’s the challenge facing evian, the Danone-owned water brand, after nearly a decade of its iconic “Live Young” baby-focused campaign. On Monday July 9th evian unveils a new U.S. campaign —”I Wanna #Liveyoung” — that marks an evolution of its global Live young campaigns and the end of its baby-based advertising in the U.S. So while it’s still showing babies internationally, including in its campaigns below, including its on-site campaign at Wimbledon and its latest #evianbabyview digital campaign in France, it’s going baby-free in the U.S.

Sourced through Scoop.it from: www.brandchannel.com