“Compared to the traditional financial system,” Longhash explains, “cryptocurrency can seem murky. Bitcoin transactions are pseudonymous, which makes them attractive to criminals.” And while that statement can for sure trigger a great many Bitcoiners to outrage, and probably should, the site believes mainstreaming crypto adoption will come with the advent of tools for transparency.

It’s also a interesting juxtaposition on where many in the ecosystem seem to be, philosophically. Privacy-based coins, regardless of their actual efficacy, are all the rage as developers look to thwart minders, official and otherwise, to bring about a more cash-like experience.

For Longhash, attracting institutional money seems to outweigh such a trend. “When you send money to a Bitcoin address, who exactly are you dealing with?,” they ask. With that in mind, they’ve created a BTC address search to their homepage.

“To be clear,” Longhash stresses, “we are not revealing the identities of Bitcoin holders. We just hope to offer more peace of mind to investors, regulators and the general public. The mainstream perception that cryptocurrency is associated with crime is not good for the industry as a whole.”

Sourced through Scoop.it from: news.bitcoin.com