News this week of Sears filing for bankruptcy protection wasn’t exactly a shock to anyone.  Earlier this year, the venerable department store announced closings of more than 200 locations by the end of 2018.

What were the forces that led to Sears’ bankruptcy protection?

According to a new Adthena study that looked into how digital commerce competition affected Sears, the retailer fared poorly compared to other retailers. Amazon (42.1%) and Walmart (12.6%) dominated clicks on the share of paid US retail text ads for the year ending October 2018. Meanwhile, Sears won just 0.7% of clicks from digital shoppers, which was lower than other department stores such as Macy’s (3.7%), Kohl’s (3.1%) and JCPenney (2.5%).

Additionally, among the top companies by ecommerce sales, Amazon and Walmart rank highly, so this click dominance makes sense. And out of all the department stores, Macy’s is the only one to make it into the top 10.

Sourced through Scoop.it from: retail.emarketer.com