“Stepping into sound and music at home without any knowledge of acoustics and speakers and music, that would not be very wise,” says Björn Block, who heads up Ikea’s Home Smart division. “Of course, we are bringing something to that collaborative table. We’re bringing a deep, long, and global knowledge about life at home.” He notes that Ikea launches around 2,000 products every year. It knows what its customers want.

That insight manifests itself here as two initial audio products. First is the $99 Symfonisk bookshelf speaker, named as such both because it fits neatly into Ikea’s existing bookshelf lines, and can also become a shelf itself, if you mount it to the wall with the included bracket. It’ll hold up to 6.6 pounds, enough to support a very small cat.

Sourced through Scoop.it from: www.wired.com