Monthly purchases made via smart speakers in the US rose by 5.4% between January 2018 and January 2019, per data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.
We forecast that 74.2 million people in the US—22.4% of the population—will use a smart speaker in 2019. While 26.1% of smart speaker owners told Voicebot and Voicify that they had made a purchase using a smart speaker at least once, 15.0% claimed to do so monthly, and only 3.9% reported shopping this way daily.
Sourced through Scoop.it from: www.emarketer.com
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