Boots UK is launching its Advantage Card in digital format, meaning customers will be able to scan to collect, redeem and check their points straight from their mobile via the Boots app.

The move also means the 17.1 million loyalty scheme users will also be able to tap into the wider perks of the Boots app, such as personalised offers on the go. 1.5 million of those have signed up in the last 12 months.

“We are continuing to build on the phenomenal success of the Boots Advantage Card,” says marketing director Helen Normoyle.

“Digitising the card makes it more flexible and available, and gives customers more opportunities to tailor and personalise offers, making their shop even more rewarding.”

The move coincides with the start of Boots’s summer activity, which kicks off today with a “feel good” campaign looking to “celebrate confidence” during a season where body insecurities can often go into overdrive.

The TV ad follows the story of two women embarking on their summer trip and the scrutiny they can feel. The spot was based on Boots research that found 76% of women in the UK have avoided summer activities, such as going to the beach or attending a festival, because they felt self-conscious.

Sourced through Scoop.it from: www.marketingweek.com