In 2019, time spent with media by US adults will average 12 hours, 9 minutes per day (referenced as 12:09), a 1-minute increase from our estimate last year. (We account for multitasking in our figures: If a consumer is using two different media in the same hour, we count that as 2 hours of total time spent.) This is a negligible gain compared with the 1.5-hour increase in daily time spent from 2009 to 2015.

But next year should be more positive for marketers: We expect a 4-minute increase in time spent, when tentpole media events like the 2020 presidential election and Summer Olympics begin in earnest.

Sourced through Scoop.it from: www.emarketer.com