UK online advertising expenditure, relative to the size of the economy, is now the highest in the world at 0.63% of GDP.  In 2018, online advertising contributed 57% (£13.4bn) of the UK’s total advertising spend of £23.6bn. Twenty years ago, online expenditure didn’t even register in published statistics.

This is according to the latest Advertising Pays report by the UK’s advertising thinktank Credos and Enders Analysis, which also shows how the UK’s strong online economy has powered the growth of online advertising.

At £1,868 per person, the UK retail ecommerce expenditure per capita is higher than in any other G20 market, with both online advertising expenditure and internet retail expenditure almost trebling since 2010.

Sourced through Scoop.it from: www.marketingweek.com