Of the US internet users surveyed, 93% said they weren’t getting any relevant marketing communications, and almost as many (90%) were annoyed by irrelevant messaging.

More importantly, 44% of respondents said they would switch to other brands that did a better job of personalizing the content they saw.

The Infogroup study is just one of many that illustrates the ongoing struggles companies face when delivering experiences consumers have come to expect. According to January 2019 research from The Harris Poll, nearly three-quarters of consumers in North America felt that brands struggle to create more personalized and individual experiences, thanks in large part to rising expectations.

Sourced through Scoop.it from: www.emarketer.com