Google’s redesigned version of Google Shopping brings its online marketplace center stage. But can the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—compete with the likes of Walmart, eBay and Amazon?

The online marketplace model—where products and services are sold by multiple third parties through a single ecommerce entity—has become a disruptive force in the consumer goods industry. According to a February 2019 survey conducted by Salesforce, 81% of consumer goods professionals worldwide believe that online marketplaces have transformed how consumers connect with products.

Sourced through Scoop.it from: www.emarketer.com