Amazon isn’t the only one making use of its valuable real estate. In May 2019, Target said it was remodeling its ad business to resemble something reminiscent of Amazon. Earlier this year, Walmart announced it would bring its digital ad business in-house—just as eBay did in 2017—in order to take advantage of first-party shopper data. While the biggest players in ecommerce are in-housing these efforts, ad tech companies have facilitated partnerships that link brands with networks of smaller retailers across the web.

As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media.

Sourced through Scoop.it from: www.emarketer.com