Still, marketers have expressed uncertainty about Facebook’s future, citing concerns over consumer privacy, data security and drops in engagement. Some have even shifted their ad spend to other platforms, and a select few have severed ties with Facebook completely.

The Clorox Company, however, has remained an outspoken partner with Facebook. In the wake of the Cambridge Analytica revelations, Clorox’s then-CMO Eric Reynolds expressed public support for Facebook, stating that the consumer goods company was confident that Facebook was taking steps to address its mishandling of consumer data.

Sourced through Scoop.it from: www.emarketer.com