Programmatic advertising, defined as the use of automation in the buying, selling or fulfilling of digital ads, will account for 83.5% of total digital display ad spending this year, according to our recent forecast. Over the next two years, continued investment in areas such as digital audio, social video, connected TV and over-the-top (OTT) advertising will drive US programmatic ad spending to nearly $80 billion.

Of the $57.30 billion digital display ad dollars transacted programmatically this year, a significant portion (56.3%) will go to banners, video and other display ad units across social networks. We predict social’s share of programmatic ad dollars will rise through 2021 as advertisers continue to prioritize social video and other social network ad formats.

Sourced through Scoop.it from: www.emarketer.com