The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.

An October 2019 Diffusion study conducted by YouGov asked US internet users how much they expect to purchase from D2C companies in the next five years. More than one in five respondents said they plan to make 40% or more of their purchases from D2C companies.

Sourced through Scoop.it from: www.emarketer.com