Red Rooster, via agency whiteGREY, has launched the aptly named crave_ware, an AI-powered technology solution designed to satisfy Australian’s chicken cravings, delivering the brand’s purpose. In real time, crave_ware brings the ultimate in food convenience to customers – before they even know they need it.

 The innovative AI software program is the brainchild of creative technology agency, whiteGREY and is designed to listen to and categorise hunger cues (aka tummy rumbles). The technology not only listens to tummy rumbles but distinguishes them from all those other bodily noises (eg burps, farts) and then goes one step further by placing a customised meal order on behalf of the customer based on the intensity and duration of their tummy rumbles.

Does this sound like a tall-order? Jono Casley, whiteGREY’s Chief Technology Officer explains by saying “when the odds are stacked against you, you need to change the rules of the game”.

Casley said: “As the original Aussie Chicken Shop Red Rooster knows chicken cravings like no one else. It dedicates all its smarts and ingenuity to satisfying them. So, what better way to increase brand consideration and get consumers to choose Reds as their chicken of choice than by plugging directly into their appetite?”.

“Enter crave_ware, an AI software we’ve built into a t-shirt that actively listens to your stomach via an in-built microphone. When the software detects a stomach rumble it creates an online order that can automatically be delivered to your location,” Casley explained.

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