The iPhone 8 is coming, it’s going to pack in as much cutting edge technology as possible, and I think Apple would rather that most of the iPhone community buy another iPhone.

With a new OLED display, curved glass, new physical design, inductive charging, and a still to be confirmed change in biometric recognition, the iPhone 8 is sitting on the bleeding edge of Apple’s ability to innovate. It’s already expected to be late into Apple Stores compared to historical norms, and the price is set to break $1000 for the base model.

Apple is not a company known for making dramatic changes to its product line. Rather than an iteration of the regular iPhone line, the iPhone 8 should be seen as a brand new category of iPhone. The iPhone 7S and 7S Plus are the conservative ‘next steps’, with the iPhone 8 representing a new way of thinking (an almost ‘Pro’ way of thinking).

That way is not about maximizing volume or delivering an updated package at the same price point for everyone who wants one. The iPhone 8 will be about luxury, about high price, about fashion statements and new technology. Think of the iPhone 8 should be seen as a luxury sports car, rather than a muscle car for the masses.

Sourced through Scoop.it from: www.forbes.com