We forecast only 2.8% of food and beverage sales in the US will occur online in 2018.

Recent data from Coresight Research found that 23.1% of US internet users said they had bought groceries digitally in the past year. But retailers are banking on future intent and capturing the undecided shoppers; 25.8% of respondents in the Coresight survey said they expected to buy groceries digitally in the next 12 months, while 20.4% said they weren’t sure.

Even for those who do buy groceries digitally, the transactions make up a small share of total grocery purchases. According to Coresight, over 70% of consumers purchased a “small amount” or “almost none” of their groceries online. 

This mirrors a February 2018 RichRelevance survey in which 44.5% of US internet users who said they had ever bought groceries digitally (a higher figure because of the longer timeframe) did so rarely (60.0%). Of that group, just 22.8% did so monthly and 9.4% did so weekly. And when these shoppers bought groceries digitally, most tended to buy fewer items (61.8%). Only 16.2% said they bought more.

Sourced through Scoop.it from: retail.emarketer.com