Beginning in July, Dove is taking another step in its global “Real Beauty” commitment ensuring beauty is a source of confidence and “not anxiety” with the launch of a ‘No Digital Distortion Mark.’ Making a commitment to using unretouched or PhotoShopped imagery, the Mark will roll out across all Dove-branded content globally beginning in July (with Dove deodorant campaigns leading the initiative) and works with parent company Unilever’s continuing #Unstereotype platform.

By January 2, 2019, the mark will be incorporated into all static imagery showcasing women, across print, digital and social and will represent that the image is not distorted. Dove will be held accountable to only show accurate and genuine portrayals of people, showing them how they are in real life. The ambition of the Mark is to help women and girls navigate the media landscape letting them know that the image they see has not been digitally distorted to fit the ideals of what beauty is and isn’t.

Sourced through Scoop.it from: www.brandchannel.com