Attendees can stop by two recycling stations at the games to deposit PET bottles or aluminum cans. Each recycled package triggers a $.05 donation to Special Olympics Washington through the Coca-Cola Give platform. Participants will be prompted to text “give” to 2653 to learn about additional opportunities to support their local communities.

The pilot with bottling partner Swire Coca-Cola USA supports Swire’s sustainability efforts and Coca-Cola’s “World Without Waste” vision to collect and recycle the equivalent of every bottle or can it sells globally by 2030.

Coca-Cola CEO James Quincey in January discussed the company’s global plan to recycle the plastic equivalent of every bottle—to the tune of 120 billion bottles—they put out into the world.

Beyond the Special Olympic Games in Seattle, Coca-Cola North America is planning to place the experiential reverse vending machines in retail locations and at upcoming events such as music festivals, where fans could recycle to score perks like VIP upgrades.

The music festival circuit is a proven way to spread the message; in 2014 Coca-Cola European Partners showed how its Happiness Recycled tour engaged music-lovers at Europe’s summer festivals, part of a six-year activation that concluded in 2015.

Now Coca-Cola North America is picking up the (recycled) baton in Seattle and beyond. “We want to show the athletes and their families, friends and fans how rewarding recycling and sustainability efforts can be for the broader community,” said Nicole Smith, sustainability manager, customer collaborations, Coca-Cola North America.

“Being able to connect the Recycle and Give RVM was a huge win in connecting recycling with rewarding important causes like Special Olympics. This is our first (North America) pilot, but we are in discussions with some key customers on ways we can bring this to life in other spaces.”

Sourced through Scoop.it from: www.brandchannel.com