It’s not easy to quantify if consumers are spending more on minimalist lifestyles or just becoming more discerning about the things they do spend money on. The rise of private labels and consumers caring less about specific brands of household goods, food and clothing speaks to a shift in values. 

Consumers have been fueled by Marie Kondo’s best-selling "The Life-Changing Magic of Tidying Up," fascinated by tiny houses (at least nine TV shows about tiny houses have debuted since 2014) and enthralled with paring down their possessions, whether to rid themselves of mental clutter or living simply enough to be free of a 9-to-5 existence. 

It’s not a coincidence that minimalism has been embraced during a time of economic uncertainty, especially for younger consumers saddled with student loan debt and getting by in the gig economy. 

Sourced through Scoop.it from: retail.emarketer.com