"Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes," Adobe said in a statement.

Marketo was founded in 2006, went public in 2013 and was acquired by Vista for $1.8 billion in 2016. Marketo’s customer list includes Canon, Charles Schwab, Eventbrite, GE, Microsoft and Hyundai. Marketo’s CEO, Steve Lucas, will continue to lead the company inside Adobe’s Digital Experience group and will join Adobe’s senior leadership team, the statement said.

Sourced through Scoop.it from: www.cnbc.com