US internet users polled in August 2018 by Morning Consult were overwhelmingly likely to name well-priced products with matching quality as an important driver of their brand loyalty, at 88%. But even more of those respondents said reliability and durability were important (92%).

In a similar survey by Five9 conducted the previous month, nine in 10 internet users said pricing influenced their loyalty, with a similar number attracted by superior quality. In this poll, which was focused generally on customer service, 90% of internet users also pointed to customer service as a key loyalty driver.

Sourced through Scoop.it from: www.emarketer.com