Expect a tech-tonic shift. According to EU antitrust commissioner Margrethe Vestager, the internet giant violated trade rules by preventing AdSense customers from accepting ads from rival search engines. She said 10 years of misconduct prevented other companies from trying to “compete on the merits and to innovate.” It’s the third fine in three years from the European authority, bringing Google’s total penalties to $9.3 billion.

Will this set a precedent? Vestager is also considering complaints against Amazon, Apple and Facebook, and new EU data privacy rules come with substantial fines for breaching them.

Sourced through Scoop.it from: www.ozy.com