Amazon grocery ambitions didn’t start when the company acquired Whole Foods in 2017. It started years before with the introduction of AmazonFresh, then Prime Pantry and Prime Now. And recently, the ecommerce giant further cemented its position in the market with its cashierless Amazon Go stores.

According to a study from The Retail Feedback Group, 31% of US digital grocery shoppers (who have shopped online for food and groceries in the past 30 days) said they purchased online groceries from Amazon in 2018. That’s a 5-percentage-point decrease from a year prior. Conversely, a third of respondents said they purchased online groceries from Walmart in 2018—a 7-percentage-point gain from 2017.

Sourced through Scoop.it from: www.emarketer.com