Germany is already taking its place as a regional ecommerce powerhouse, thanks to its large population, excellent infrastructure and generally high standard of living.

"For consumers and retailers, any fundamental doubts about the viability of online buying and selling are long past," said Karin von Abrams, principal analyst at eMarketer and author of our recent "Germany Ecommerce 2019" report.

When it comes to the number of ecommerce buyers and average annual spend per buyer, Germany ranks above the European average, according to PostNord. (PostNord delivers mail to individuals and businesses in Denmark and Sweden, and also provides logistics solutions to business customers in the Nordic region.) However, in its report, “Ecommerce in Europe 2018,” PostNord calculated that the growth rate in digital buyers since 2014 was less than half the European average, at just 11%. This reflects the online data sharing and digital transaction security concerns that many consumers in Germany still have.

Research firms agree that within Europe, Germany is second only to the UK in the value of business-to-consumer (B2C) ecommerce sales. For example, a study by Cross-Border Commerce Europe, a community and knowledge platform focused on cross-border retail, estimated UK ecommerce sales in 2018 at €165 billion ($195 billion), compared with €98 billion ($116 billion) in Germany and €84 billion ($99 billion) in France.

Sourced through Scoop.it from: www.emarketer.com